For Immediate Release

September 05, 2017
Contact: Randi Hertzberg
(703) 713 – 1900



(Herndon, VA –) ESPN analyst, former NFL coach and motivational speaker Herman “Herm” Edwards will be the keynote speaker at the opening brunch of the National Concrete Masonry Association’s (NCMA) International Concrete Exposition 2018 (ICON EXPO 2018) Machinery and Equipment Show on February 9, 2018, at 9:00 AM at the Indiana Convention Center in Indianapolis, Indiana. Edwards’ experience in building relationships and striving for his goals will energize the audience.

“We are excited to have Herm open our inaugural industry trade show,” said Pat Dubbert, NCMA tradeshow committee chair. “His ideas on how to establish a vision and the steps to execute it will be motivating for all those participating in ICON EXPO.”

As a cornerback for the Philadelphia Eagles in 1978, Edwards is best known for recovering a fumble by Giants quarterback Joe Pisarcik on a play dubbed the “Miracle at the Meadowlands,” resulting in an Eagles win over the Giants in the final seconds of the game. Following his playing career, Edwards coached several NFL teams before joining ESPN in 2009 as a pro football analyst. Click here to read Edwards’ complete bio.

ICON EXPO 2018 is the only tradeshow dedicated solely to the manufactured concrete masonry and hardscape industry. ICON EXPO 2018 will include 15 hours of show time that will encompass educational programs, plant tours, hands-on demonstrations and social events. Visit the ICON EXPO 2018 website at www.iconexpo.org to see all the details.

ICON EXPO 2018 will held in conjunction with NCMA’s Annual Convention, February 6-8, and the Interlocking Concrete Pavement Institute’s Annual Meeting, February 11-14.


The National Concrete Masonry Association (NCMA) is the national trade association representing the producers and suppliers of concrete masonry products, including concrete block, manufactured stone veneer, segmental retaining walls and articulating concrete block. The Association’s mission, through nearly a century of advocacy, remains to advance, protect and promote the common interests of its members. Through leadership, promotion, education, research, government relations and partnering, NCMA ensures that members’ products are the building materials of choice.


ICON EXPO produced by

NCMA Annual Convention
February 6-8, 2018

ICON EXPO endorsed by

ICPI Annual Meeting
February 11-14, 2018